Whatever stage your business is at, Peter’s got a program just right for you.
Invest in the ‘Intellect” of your business. It’s the best investment you will ever make?
It’s no revelation that a successful business doesn’t just start with one single investment at commencement. It also demands an ongoing investment commitment to the future. Many business owners think about investment as the purchase of hard assets like new plant and equipment, vehicles, technology, premises etc. which of course is necessary, but it’s only part of the investment equation. Building a successful business also demands ongoing investment in the “brains” or ‘intellect” of the business- the way the business thinks, organises, decides, and behaves. Unlike hard assets, many of which can be purchased off the shelf, the “intellect” of the business can only be developed in-house. The good news is, it generally doesn’t require a significant monetary investment, rather, what’s required most, is an investment of the mind and heart of the business owner and a commitment to take action. It’s a challenging process which is why many business owners avoid doing it. For those that do, the financial and life rewards outstrip hard asset investment many times over.
So, what does an investment in the “intellect” of your business look like?
Let’s start here.
Business requires an ongoing investment in continually gaining “customer intelligence” Who are they, what challenges do they need solving, how are these challenges changing over time, and what solutions represent value to them now and into the future? This intelligence is required so you are able to continually craft a valuable solution and compelling buying experience for your customer.
Business requires an investment in marketing that works so that your business has a predictable and cost-effective source of high-quality leads.
Business requires an investment in systems, procedures, and ‘How-To” manuals so that your offering can be delivered safely, precisely, reliably, efficiently, and consistently.
Business requires an investment in financial, operational, and management reporting systems so you have accurate feedback on the performance of the business so you can make better decisions on how to continue to improve on benchmark performance and correct below benchmark performance.
Business requires an investment in the training and development of your team because….well… everything gets better when you invest in the training and development of your team!
Business requires an investment in creating and developing new organisational roles so the growth of your business is adequately supported.
Business requires an investment in articulating and living out your business’ purpose, vision, and values so that your team can make sense and meaning out of their work and you as their leader.
Business requires an investment in planning so that everyone knows what they need to do to be successful in the business.
Business requires an investment in the growth and development of you, the business owner because a business can’t grow beyond the mindset and business capability of its owner.
Have you stopped investing in your business?
“Lasting success in business is just not possible without an intimate relationship with the numbers of your business.”
